INTELLIGENT MANUFACTURING PROCESSES
FULLY CIRCULAR DESIGN
SILFIR was founded with the vision of inspiring customers to invest in lasting garments and to care for them for longer. In 2018 the brand launched the minimalist SILFIR unisex collection with stylish garments that underpin the "zero waste" philosophy and lifestyle.
WITH AN ETERNAL LIFE.
"Consumers are not careless by nature, they are rather overwhelmed by the task of sustainability in daily life to be implemented. To initiate positive changes in the world, we must create consumer solutions that are accessible and inspire alternative lifestyles." Hannah Kromminga, founder of SILFIR
WEAR IT 3 X LONGER.
The concept of SILFIR was developed by Hannah Kromminga in London and implemented in Berlin due to the city's high affinity for sustainability. The research work on sustainable fashion began in October 2016, when she noticed that her circle of friends was becoming increasingly disappointed when so it was about dressing fashionably, yet sustainably. Clothing either did not meet the expectations in terms of cut, style or price and did not go hand in hand with sustainable values. After intensive research and surveys, she concluded that the number of garments purchased had to be drastically reduced if clothing was to become a truly sustainable product. Therefore she founded SILFIR with the vision to inspire customers to care for their clothes longer and to invest in lasting garments.
Intelligent manufacturing processes in Europe and the use of the future-oriented fiber Lenzing-Tencel significantly reduce water, CO2 and waste consumption for each garment. The SILFIR take-back system enables every customer to return the collection items to have them re-dyed, repaired or recycled into new fabric after they have died. This extends the life of each garment and has a lasting positive effect on the environment.