SUSTAINABLE SWIM- & ACTIVEWEAR
ALL PIECES ARE REVERSIBLE
MADE FROM NATURAL & RECYCLED FABRICS LIKE OLD FISHER NETS

KEY FACTS

THE CORE

Pura is the Spanish word for `pure´ which is the equivalent for what the label PURA clothing stands for: Recycled fabrics for a pure conscience.

FAIRLY PRODUCED SWIMWEAR WITH PERFECT FIT & STYLE 

There is still a lot of unethical stuff happening in the fashion industry. PURA clothings goal and motivation is not only to create a bikini and sportswear line which is perfect in style and in fit but also to create pieces which are fairly produced and environmentally sustainable. PURA clothing only uses recycled or natural fabric that feels buttery soft on your skin.

THE VISION

THE FOUNDER

Four years ago Sara Zbinden turned her hobby into a business. Being tired of bad fitting bikinis she decided to make them herself - sustainably! 
"For me, sustainability does not stop with recycled materials, but also has a social and economic aspect. I would like to make the most responsible decision with my company in every area."

HANDMADE IN ITALY AND PORTUGAL WITH RECYCLED & NATURAL MATERIALS

All the fabric used by PURA Clothing is sourced from Italy and all of the pieces are made by hand in Switzerland and Italy. ​So there is absolutely no air travel involved in any of the processes.
PLUS: With every purchase you make, PURA clothing is donating 1 CHF to a non profit organization that is fighting global warming!​

THE PRODUCTION
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FACTORY FACT #1

Pure only uses recycled fabrics made of old fishing nets, collected from the ocean, carpet fluff and old plastic bottles.

THE PRODUCTS