CLIMATE AND RESOURCE-POSITIVE TOWELS
MADE FROM WOOD FIBERS
TWO TREES PLANTED FOR EVERY TOWEL

KEY FACTS

THE CORE

The basic idea is to steer existing consumer behaviour in the right direction to halt climate change. "It doesn't help to simply appeal to morality. We must inspire people with our product, instead of "just" being sustainable," says founder Mattias.

A PERFECT TOWEL FOR THE ENVIRONMENT & YOU.

Kushel wants to revolutionize the textile industry, by creating a demand for climate & resource-positive products. The goal: To give nature more resources than the amount that is used to create the product. By planting 2 trees for each towel and offsetting the CO2 emissions and water consumption of the production, they have become the world's first climate and resource positive textile brand.

THE VISION

THE FOUNDERS

"But what to do if good intentions, climate agreements and large-scale awareness campaigns do not achieve enough?" Based on this question, the Hamburg-based Start-up Kushel was founded. The twins Jim and John Tikhachek and the Brand expert Mattias Weser set a new standard as the first climate & resource-positive textile brand. In short: More resources for nature than is used for production.

THE ARENDT TURTLE & THE MARY SKIRT

2 TREES PLANTED FOR EVERY TOWEL

Every Kushel towel is made of 70% organic cotton and 30% beech wood fibres. This mix of materials saves 90% fresh water and 44% CO2 emissions and creates a highly absorbent towel that remains soft even after several washes. The TENCEL™ Modal fibres used are obtained from European red beech wood in a particularly environmentally friendly chemical-thermal process. The trees grow without fertilisers, pesticides or irrigation and are completely reforested in accordance with FSC guidelines.

THE PRODUCTION

THE PRODUCTS