CLIMATE AND RESOURCE-POSITIVE TOWELS
MADE FROM WOOD FIBERS
TWO TREES PLANTED FOR EVERY TOWEL
The basic idea is to steer existing consumer behaviour in the right direction to halt climate change. "It doesn't help to simply appeal to morality. We must inspire people with our product, instead of "just" being sustainable," says founder Mattias.
"But what to do if good intentions, climate agreements and large-scale awareness campaigns do not achieve enough?" Based on this question, the Hamburg-based Start-up Kushel was founded. The twins Jim and John Tikhachek and the Brand expert Mattias Weser set a new standard as the first climate & resource-positive textile brand. In short: More resources for nature than is used for production.